Blogging Tips from a Marketing Point of View

As the Marketing Director for CloudShare, one area of our website that gets a lot of attention is our blog.  We have consistently grown the number of visitors to our blog by 12% every week in the last year.  That’s significant and largely due to our regular writers, MVPs, and guests (thanks guys and gals)!

Each week I talk to a few different MVPs, partners, or others on the CloudShare team about blogging for us and I get asked the same questions -  How much should I write? Do I need to include pictures? How do I know people will want to read what I’m writing about?  Unanimously everyone says “I’d love to blog, I just don’t have the time to sit down and write”.  Isn’t that the truth!

Last week Lydia Bronze shared her technical blog writing tips.  This week I’m following that up with marketing best practices to go with that.  After all, who doesn’t have their own blog, or write for their company’s blog today?

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Designing Content Management in SharePoint

I’m not just a CloudShare’er, I’m also an ECM pro, hence all those crazy acronyms after my name IOAp, ECMp, CAPTUREp etc. Before joining CloudShare, and discovering the power of Dev/Test in the Cloud, my job was to help companies stand-up SharePoint for the specific purpose of Enterprise Content Management (ECM). Even before SharePoint I was a part of the ECM elite with a group called AIIM ( www.aiim.org ). But what does it mean to be an ECM Pro?
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